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+ Accomplishments



Seamless Weft Knit Training

Santoni S.P.A.
Sept 2016

Figure Drawing, Mixed Media Illustration

The Visual Arts Centre
2009 - 2010

Fashion Design, DEC

LaSalle College, Montreal

1994 - 1997


Seasoned creative in the apparel industry with 25 years of extensive experience working with major brands. Expert in driving the full design & development cycle and setting up new workflow processes. Has lead high performing, collaborative teams to deliver successful product assortments and launches.

Specialized in intimates, activewear, seamless, knits, swim and lounge. Currently working with specialized clients in creative design roles.


Independent Design Consultant

July 2020 to present

  • Specialized in designing and launching new product lines for high profile brands and educating & mentoring high performing teams.

  • Services include:

    • ​concept, colour and collection development

    • product development, fit optimization, vendor communication

    • mentoring teams to become experts in niche market areas

    • building and refining foundational & seasonal assortments

    • creating innovation and product line roadmaps

    • setting up new workflow and go-to-market protocols

  • Clients include Savage X Fenty, Outdoor Voices, GXS Tech, Monique Morin Lingerie

Design Director, Women's

lululemon / Vancouver, Canada / Mar 2016 to June 2020

  • Responsible for creative direction and execution of all Women's engineered knits for apparel & accessories: seamless, sweaters, warp & weft knits.

  • Established key innovation roadmaps & developed new product lines, managing collaboration between cross-functional teams

  • Team management and mentorship.

  • Build lineplans, lead fit sessions, partner with athletes and guests to deliver functional solves.

  • Brief and develop into new raw material & machinery platforms.

  • Promoted several times through tenure from Senior Designer through to  Design Director.

Senior Designer, Intimates (Concept + Design)

Forever 21/ Los Angeles, CA / Jan 2014 to July 2015 

  • Develop seasonal trend, print and colour direction for intimates and sleepwear.

  • Mentor junior designers and build cross-functional partnerships with merchandising and development.

  • Lead fit sessions, assort and merchandise deliveries, approve all lab-dips, strike-offs and bulk fabrics.


Collection & concept development
Project management
Team leadership
Cross-functional collaboration
Creative problem solving
Go-to-Market workflow management
Accomplished in hand illustration & sketching
Travel for trend research & product development
Sourcing/Development of raw materials
Proficient in Adobe Illustrator, Photoshop, InDesign
Microsoft Word + Excel, Flex PLM

Languages: English, French, Italian

Senior Designer / Team Lead, Intimates

La Senza / Montréal, Canada + Colombus, OH / Nov 2004 to Aug 2013

  • Responsible for researching and identifying industry trends in order to deliver creative direction to design team.

  • Assort and give new silhouette direction to existing collections. Partner with vendors to develop new programs.

  • Establish strong team foundations by mentoring designers and collaborating with cross-functional partners: merchandising, development, fit.

Junior Designer, Women’s and Girl’s

Boutiques Jacob Inc / Montréal, Canada / July 2002 to Nov 2004

  • Responsible for design & execution of junior intimates as well as creative direction for girl's t-shirt graphics.

  • Assist designers and sr. designers to coordinate and design collections for both the lingerie and junior girls depts.

Designer, Women’s Apparel

BCIM (BEDO) / Montréal, Canada / July 2001 to July 2002

  • Responsible for women’s knitwear & denim categories: design, tech pack, fit and spec approval, vendor communication.

  • Develop creative direction for each category and create colour palettes.

Graphic Designer, Private Label

Fame Jeans / Montréal, Canada / July 2000 to July 2001

  • Develop artwork for graphics, hangtags and logos for boys 2-6x and 8-12 for major leading retailers.

  • Create presentations and linesheets for designers and sales reps.

Assistant Designer, Sweaters & Knitwear

Bozart Knitting Mills / Montréal, Canada / Sept 1997 to July 2000

  • Assist Head Designer in collection development for Runway Collection and Private Label for major retailers.

  • Communicate with knitters, project follow-up, tech pack development, sample room management.

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