Erica is a seasoned creative in the apparel industry with 20+ years of extensive experience, offering hands-on design and consultant services to suit a brand's needs. An expert in concepting and collection development, she has lead teams to design and innovate successful product assortments in niche markets including activewear, knitwear and intimates.
concept, colour and collection development
product development, fit optimization, vendor communication
mentoring teams to become experts in their fields
building and refining foundation & seasonal assortments
creating innovation and product line roadmaps
setting up new workflow and go-to-market protocols
innovation + fashion
Conceptual bra capsules that explore innovation design highlighting proprioception, posture correction and muscle support and fashion bras made for studio sweats.
x The Class by Taryn Toomey
Feel your heart and find your strength.
Each piece of the limited-edition collection blends lululemon’s expertise in technically beautiful design with Toomey’s personal aesthetic to create an ethereal yet functional collection to support your practice in The Class.
Sweaters designed for life on the move. From the yarn to the smallest detail, all parts of these knit pieces have been thoughtfully realized to ensure each sweater is not only beautifully crafted but fully functional as well.
Design work for La Senza's better price point lingerie collections, with a focus on lace, luxe trims and novelty details. The foundation of each piece was influenced by traditional french corsetry, that supported and curved with the body.