DESIGNER, CREATOR
& THINKER

Erica is a seasoned creative in the apparel industry with 20+ years of extensive experience, offering hands-on design and consultant services to suit a brand's needs. An expert in concepting and collection development, she has lead teams to design and innovate successful product assortments in niche markets including activewear, knitwear and intimates.

Services offered:

  • concept, colour and collection development

  • product development, fit optimization, vendor communication 

  • mentoring teams to become experts in their fields

  • building and refining foundation & seasonal assortments

  • creating innovation and product line roadmaps

  • setting up new workflow and go-to-market protocols

PORTFOLIO

ACTIVEWEAR

creative design

Bringing brand vision to life through creative story telling and

design work for new product launches.

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INNOVATION

direction & thinking forward

Timeline development and team direction.

Looking forward, buliding key innovation platforms to offer

solutions from the everyday to the pinnacle athlete.

SPORTS BRAS

innovation + fashion

Conceptual bra capsules that explore innovation & design highlighting proprioception, posture correction and muscle support along with fashion bras made for studio sweats. 

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LULULEMON

creative design

Obsessing function and style, raw materials and

lululemon DNA each piece is designed with the ultimate

sweaty pursuit in mind.

LULULEMON

      x The Class by Taryn Toomey

Feel your heart and find your strength.

Each piece of the limited-edition collection blends lululemon’s expertise in technically beautiful design with Toomey’s personal aesthetic to create an ethereal yet functional collection to support your practice in The Class.

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LINGERIE

intimates design

Creative work for various intimates brands. Includes seasonal storytelling and creative direction, colour palette and collection design.

KNITWEAR

creative design

Sweaters designed for life on the move. From the yarn to the smallest detail, all parts of these knit pieces have been thoughtfully realized to ensure  beautiful craftsmanship & functionality.

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