creative consultant | apparel design
DESIGNER, CREATOR
& THINKER
Erica is a seasoned creative in the apparel industry with 25 years of extensive experience, offering hands-on design and consultant services to suit a brand's needs. An expert in concepting and collection development, she has lead teams to design and innovate successful product assortments in niche markets including activewear, knitwear and intimates.
Services offered:
-
concept, colour and collection development
-
product development, fit optimization, vendor communication
-
mentoring teams to become experts in their fields
-
building and refining foundation & seasonal assortments
-
creating innovation and product line roadmaps
-
setting up new workflow and go-to-market protocols
PORTFOLIO
CONCEPT + DIRECTION
creative direction
Building out creative concepts based on brand vision and customer needs. Including conceptual storyboards, trend forecasting, design direction and colour stories.
INNOVATION
thinking forward
Product timeline development. Looking forward to build key innovation platforms to offer solutions from the everyday to the pinnacle.
ACTIVEWEAR
creative design
Bringing brand vision to life through creative story telling. Design work for new product launches - fusing intentional design with function, performance and beauty.
SPORTS BRAS
innovation + fashion
Conceptual bra capsules that explore innovation & design highlighting proprioception, posture correction and muscle support along with fashion bras made for studio sweats.
LULULEMON
creative design
Obsessing function and style, raw materials and
lululemon DNA each piece is designed with the ultimate
sweaty pursuit in mind.
LULULEMON
x The Class by Taryn Toomey
Feel your heart and find your strength.
Each piece of the limited-edition collection blends lululemon’s expertise in technically beautiful design with Toomey’s personal aesthetic to create an ethereal yet functional collection to support your practice in The Class.
LINGERIE
intimates design
Creative work for various intimates brands. Includes seasonal storytelling and creative direction, colour palette and collection design.
KNITWEAR
creative design
Sweaters designed for life on the move. From the yarn to the smallest detail, all parts of these knit pieces have been thoughtfully realized to ensure beautiful craftsmanship & functionality.
