top of page

DESIGNER, CREATOR
& THINKER

Erica is a seasoned creative in the apparel industry with 25 years of extensive experience, offering hands-on design and consultant services to suit a brand's needs. An expert in concepting and collection development, she has lead teams to design and innovate successful product assortments in niche markets including activewear, knitwear and intimates.

​

Services offered:

  • concept, colour and collection development

  • product development, fit optimization, vendor communication 

  • mentoring teams to become experts in their fields

  • building and refining foundation & seasonal assortments

  • creating innovation and product line roadmaps

  • setting up new workflow and go-to-market protocols

PORTFOLIO

Screen Shot 2022-07-18 at 12.46_edited.jpg

CONCEPT + DIRECTION

creative direction

Building out creative concepts based on brand vision and customer needs. Including conceptual storyboards, trend forecasting, design direction and colour stories.

cover.jpg

INNOVATION

thinking forward

Product timeline development. Looking forward to build key innovation platforms to offer solutions from the everyday to the pinnacle.

Screen Shot 2021-11-10 at 12.50.06 PM.png

ACTIVEWEAR

creative design

Bringing brand vision to life through creative story telling. Design work for new product launches - fusing intentional design with function, performance and beauty.

SPORTS BRAS

innovation + fashion

Conceptual bra capsules that explore innovation & design highlighting proprioception, posture correction and muscle support along with fashion bras made for studio sweats. 

775f8c4b01dcee8bc50068df4688b316.jpg
NA_may18_wk3A_run360_w_3_2_Left_Swiftly.

LULULEMON

creative design

Obsessing function and style, raw materials and

lululemon DNA each piece is designed with the ultimate

sweaty pursuit in mind.

LULULEMON

      x The Class by Taryn Toomey

Feel your heart and find your strength.

Each piece of the limited-edition collection blends lululemon’s expertise in technically beautiful design with Toomey’s personal aesthetic to create an ethereal yet functional collection to support your practice in The Class.

R_TARYN_HTT_04_LOOK_06_195_c.jpg
Screen Shot 2015-11-18 at 5.50.55 PM.png

LINGERIE

intimates design

Creative work for various intimates brands. Includes seasonal storytelling and creative direction, colour palette and collection design.

KNITWEAR

creative design

Sweaters designed for life on the move. From the yarn to the smallest detail, all parts of these knit pieces have been thoughtfully realized to ensure  beautiful craftsmanship & functionality.

LW3CD2S_032493_5.jpg
bottom of page