Erica is a seasoned creative in the apparel industry with 20+ years of extensive experience, offering hands-on design and consultant services to suit a brand's needs. An expert in concepting and collection development, she has lead teams to design and innovate successful product assortments in niche markets including activewear, knitwear and intimates.

Services offered:

  • concept, colour and collection development

  • product development, fit optimization, vendor communication 

  • mentoring teams to become experts in their fields

  • building and refining foundation & seasonal assortments

  • creating innovation and product line roadmaps

  • setting up new workflow and go-to-market protocols



activewear design

Obsessing function and style, raw materials and

lululemon DNA each piece is designed for the ultimate

sweaty pursuit.


innovation + fashion

Conceptual bra capsules that explore innovation design highlighting proprioception, posture correction and muscle support and fashion bras made for studio sweats. 



activewear design

Inspiration is drawn from hiking and the utilitarian. Functionality, versatility and clever details are combined with fashion to deliver beautiful, performance garments that transition easily from sweat to street for an active lifestyle.


      x The Class by Taryn Toomey

Feel your heart and find your strength.

Each piece of the limited-edition collection blends lululemon’s expertise in technically beautiful design with Toomey’s personal aesthetic to create an ethereal yet functional collection to support your practice in The Class.


intimates design

Creative work for Forever 21's intimates range. Includes seasonal storytelling and creative direction, colour palette and collection design for various muses: edgy, boho, flirty and sporty.


knitwear design

Sweaters designed for life on the move. From the yarn to the smallest detail, all parts of these knit pieces have been thoughtfully realized to ensure each sweater is not only beautifully crafted but fully functional as well.

lingerie design

Design work for La Senza's better price point lingerie collections, with a focus on lace, luxe trims and novelty details. The foundation of each piece was influenced by traditional french corsetry, that supported and curved with the body.